IMPORTANT LEGAL DISCLAIMER
This is a template and not legal advice. Data protection law is complex. You are strongly advised to consult with a qualified legal professional to ensure this policy is complete and accurate for your specific business operations. You are the “Data Controller” and are legally responsible for your website’s compliance.
Privacy Policy for WorldWide Choices Ltd
Last Updated: 12/08/2025
1. Introduction
Welcome to WorldWide Choices Ltd. We are committed to protecting and respecting your privacy. This policy explains what personal data we collect from you, how we use it, the conditions under which we may disclose it to others, and how we keep it secure.
For the purpose of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the Data Controller is WorldWide Choices, located at KENT, ENGLAND, UNITED KINGDOM.
If you have any questions about this policy or our privacy practices, please contact our Data Protection Lead at support@worldwidechoices.com.
2. What Personal Data Do We Collect?
We may collect and process the following data about you:
- Identity Data: Your first name and last name.
- Contact Data: Your billing address, delivery address, email address, and telephone number(s).
- Transaction Data: Details about products you have purchased from us and payments made. Please note, we do not store your full payment card details; these are processed securely by our third-party payment processors (e.g., Stripe, PayPal).
- Technical Data: Your Internet Protocol (IP) address, browser type and version, time zone setting, and operating system (collected automatically when you visit our site).
- Usage Data: Information about how you use our website, products, and services.
We do not knowingly collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data).
3. How We Use Your Personal Data (and Our Lawful Basis)
We will only use your personal data when the law allows us to. Most commonly, we use your data in the following circumstances:
| Purpose/Activity | Type of Data | Lawful Basis for Processing |
| To process and deliver your order | Identity, Contact, Transaction | Performance of a contract with you. |
| To manage our relationship with you (e.g., customer service, order updates, feedback requests) | Identity, Contact, Transaction | Performance of a contract, and our legitimate interests to keep our records updated and provide good customer service. |
| To manage and protect our business and this website (e.g., security, analytics, troubleshooting) | Technical, Usage | Our legitimate interests to run our business, provide administration and IT services, and prevent fraud. |
| To send you email marketing (only if you have opted in at checkout or via a sign-up form) | Identity, Contact | Your Consent. You can withdraw consent at any time by clicking the “unsubscribe” link in any marketing email. |
4. Who We Share Your Personal Data With
We will not sell your data to third parties. However, we must share your personal data with trusted partners to run our business and fulfil your orders. These include:
- Payment Processors: Such as Stripe or PayPal, to securely process your payments.
- Fulfilment & Warehouse Partners: To store, process, and ship your products to you. This is a critical part of our business model and is explained in detail in Section 5.
- Delivery Companies: Such as Royal Mail, Evri, or other couriers who physically deliver your parcel to your door.
- Professional Advisers: Including lawyers, bankers, auditors, and insurers who provide professional services to our business.
- IT Service Providers: Who host our WordPress website and provide technical support.
5. Our Fulfilment Methods & Your Data
To provide a wide range of products and ensure efficient delivery, we use a combination of UK-based and international fulfilment partners. The method used depends on the specific product you order.
A) Products Shipped from our UK Warehouse
For certain products, we use a UK-based warehouse and logistics partner. For these orders, we share your delivery details (Name, Address, Phone Number) with our UK partner to ship your item. In this case, your personal data remains within the United Kingdom and is processed in line with UK data protection laws.
B) Products Shipped from International Suppliers (Dropshipping)
Other products are shipped directly to you from our international suppliers, who are primarily located in China. To enable this, we partner with a professional fulfilment platform (such as CJdropshipping).
When you order one of these products, we securely transmit your delivery details to our fulfilment platform. The platform then passes the necessary information (Name, Address, Phone Number) to the specific supplier who will ship the product.
Our Legal Safeguards for International Transfers:
The UK GDPR requires specific safeguards for transferring personal data to countries, like China, that do not have a UK “adequacy decision.”
Our relationship with our fulfilment platform is governed by a Data Processing Addendum (DPA) which incorporates Standard Contractual Clauses (SCCs). These are legally-binding contracts approved by the UK’s data protection authority.
This means our fulfilment platform is contractually obligated to ensure that all its international suppliers handle your data according to UK GDPR standards and that your data is protected throughout the entire order and delivery process.
6. Data Security
We have put in place appropriate technical and organisational security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. These measures include using Secure Sockets Layer (SSL) technology to encrypt our website and restricting access to your personal data to those employees and third parties who have a business need to know. They will only process your data on our instructions and are subject to a duty of confidentiality.
7. Data Retention
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. By law, we have to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they cease being customers for UK tax purposes.
8. Your Legal Rights
Under UK data protection law, you have rights including:
- Right of access: To ask for a copy of the personal data we hold about you.
- Right of rectification: To ask us to correct any information you believe is inaccurate.
- Right to erasure (the “right to be forgotten”): To ask us to delete your data where there is no good reason for us to continue processing it.
- Right to restrict processing: To ask us to suspend the processing of your data in certain scenarios.
- Right to object to processing: Where we are relying on a legitimate interest as our lawful basis.
- Right to data portability: To ask for your data to be transferred to you or another service provider in a common, machine-readable format.
- Right to withdraw consent: At any time, where we are relying on consent to process your data (e.g., for marketing).
To exercise any of these rights, please contact us at support@worldwidechoices.com. We may need to request specific information from you to help us confirm your identity.
You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.
9. Cookies
Our website uses cookies to distinguish you from other users. Cookies are small files stored on your browser that help our site work and provide us with information about how visitors use the site. This helps us to provide you with a good experience when you browse and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, please see our Cookie Policy.
10. Changes to this Privacy Policy
We keep our privacy policy under regular review. Any changes will be posted on this page. This policy was last updated on the date stated at the beginning of this document.
